I
want to advertise a product or service with Horse Country magazine
How does Horse Country fit in my advertising campaign?
Why Horse Country?
Advertising sizes
Send adverts to Horse Country
Advertising design services - What else can Horse Country do for me?
How does Horse Country fit in my advertising campaign?
If you want a cost-effective, timely way of reaching Prairie horse
people, Horse Country is an ideal component in your marketing plan.
Rates are extremely competitive and include design of your advertisement if you do not have a professional on staff. Or we can accept ready-prepared adverts in a variety of
formats.
Why Horse Country?
Whether you aim for a market segment based on breed, discipline,
geographical location or lifestyle, check whether Horse Country
fits your bill.
• It's a multi-discipline, multi-breed publication, published without a break for the past twenty-one years.
• No other equine magazine has the distribution profile of Horse
Country.
• Eighty per cent of copies go to the heart of Manitoba: 40% are
distributed in a Winnipeg North/South corridor, and 40% in a Brandon
North/South corridor. Ten per cent of magazines are distributed
throughout Saskatchewan, Alberta, and Western Ontario. The remaining
10% reaches every other province in Canada and four US states.
• Horse Country is read by approximately 8,000 people.
• The majority of readers are female, aged 25 to 60, who are often
the family and business decision makers.
• Family income is more often $50,000 and up.
• So many readers are so sure that Horse Country will be a part
of their future lifestyle, they have committed to automatic renewal
of their subscription by credit card.
• Reader ages span seven years old to 85 years old, male and female;
it’s a magazine for the family.
• Readers usually own their own homes, and have two vehicles (either
two cars or a car and a truck).
• Many readers also own or have access to a trailer, and travel
to shows, clinics and other events across the Prairies.
• Parents are heavily involved in the equine activities of their
children, through 4-H, Pony Club, and other clubs and associations.
• Magazines have a long life: many people keep every copy for future
reference to advertisers and articles. The average lifespan of
a magazine copy is five years. Magazines are often shared between
families, and even between neighbours.
• Readers include farmers or people who operate rural businesses
such as breeders, trainers, stable operators, professional riders
and recreational riders, as well as a wide range of other business
owners.
Advertising sizes
Advertising sizes are:
- full page, with or without bleed. Bleed size 8.375" x 11"; trim size 8.125" x 10.75". Live area is 7" x 9.7"
• 2/3rds page horizontal: 7" x 6.3",
• half page (vertical 3.4" x 9.7"; horizontal 7" x 4.75"),
• 1/3rd page (vertical 2.25" x 9.7"; horizontal 7" x 3.15"),
• 1/4 page (vertical 3.4" x 4.75",
• 1/6th page (horizontal 3.4" x 3.15"),
• 1/8th page (horizontal 3.4" x 2.2").
Classified line adverts can also be accepted for the following sections:
• For Sale/Want ads
• Coming Events
• Stallion Avenue
Send adverts to Horse Country
Horse Country works in Adobe CS2 And Photoshop 8.
Text files can be sent in Microsoft Word. Bolding, underlining,
italic and other formatting will be used as guides only. When spacing
for lists (such as results in Year End Results) please use ONE
TAB SPACE ONLY between columns. Do not use the space bar to line
up lists; do not worry if the one tab space does not produce the
effect you want. The print production process will line everything
up properly for you.
We can accept these file formats:
• Microsoft Word files with graphics for placement only (send image
separately)
• Photoshop (files flattened, saved as tiff)
• Adobe PDF (saved for print at 300 dpi, with fonts embedded.)
Not
accepted: Microsoft Publisher, Quark Express, Corel Draw unless
saved as tiff files, or images from web sites.
We prefer not to take images
or graphics from web sites as they will not reproduce in print
to the quality you see on your screen.
Please compress files using Winzip before emailing, or save large
files to disc and send by regular mail.
Hints on sending photos
Advertising design services - What else can Horse Country do for me?
Adverts printed in Horse Country are inclusive of design work.
However, quite often you may need material to be produced for
use in other magazines; as independent ads, or as flyers or other
advertising material.
A stand-alone ad produced for use other than in
Horse Country runs around $200 to $300 per 8.5 x 11” page.
This includes scans of existing photos and basic design work,
however, every
job has its individual demands and a more representative price
can be given once requirements are discussed.
Design work
and photo manipulation is $60 per hour.
Design
Print ads and flyers
Web ready photos
Business cards
High quality, low quantity digital printing (great for any advertising,
better quality than colour photocopies)
Colour copying
Black and white copying
Stock photos are also available. Call to discuss your requirements.
Contact us for current rate schedules and frequency discounts.
Business Display Advertising
Email: 
or phone Linda at 204-256-7467 local or 1-866-886-2425 toll free
I
want to advertise in one of the following sections:
• Horse For Sale • Classified
Line Ad • Coming Events • Stallion Avenue
Hints
on sending photos
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