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Horse Country

Horse Country
Suite 203
23 -845 Dakota Street
Winnipeg, Manitoba
Canada
R2M 5M3

Phone: 204-256-7467
Fax: 204-257-2467

I want to advertise with Horse Country magazine

Contact us for current rate schedules and frequency discounts.

Non-profit and Classified Advertising

Phone Linda at 204-256-7467 (local) or 1-866-886-2425

Email contact@horsecountry.ca

Display advertising

Phone Bert Sutherland at 306-664-2378 or email bert@horsecountry.ca

Media professionals: Rates, specifications and deadlines can also be viewed at CARDonline.

Deadlines are:

Publication Schedule 2011-2012
(8 issues - every six weeks)
Issue      Space       Material            Published
#              booking    closing             week of
3-11        Mar 28         Apr 4              Apr 25
4-11        May 9           May 16          June 6
5-11        June 20      June 27         July 18
6-11        Aug 1           Aug 8             Aug 29
7-11        Sept 12       Sept 19         Oct 10
8-11        Oct 24         Oct 31            Nov 21
1-12*       Dec 26       Jan 2             Jan 30
2-12*       Feb 13        Feb 20          Mar 13


Industry facts and figures about the value of magazine advertising.

Readers still prefer paper to digital

- 5 reasons why magazines win

- Over half of readers recall magazine adverts

- Fast Facts on the value of magazine advertising

- What Magazines Do Best

Horse Country is hot on Facebook!

www.allfacebook.com noted February 2011 that; "the average feedback level on any given story is absolutely horrendous. While we’ve seen feedback levels as high as 0.50 percent our average feedback level is somewhere around 0.10 percent. This number will vary from post to post and from Page to Page though. Before discussing the use of these numbers, it’s important to define what determines “feedback”.

Feedback is the total number of comments and likes on your story divided by the total number of impressions."

On February 13, 2011 we posted the centre spread image from our January 31 edition. In 24 hours we counted 1,095 impressions and 1.37% feedback! This included likes, and actual comments on the quality of the photo and the horse.

Just one reason to consider our "print and network package" in your advertising campaign.

 

How does Horse Country fit in my advertising campaign?
Why Horse Country?
Sizes and specifications
Send adverts to Horse Country
Advertising design services - What else can Horse Country do for me?

How does Horse Country fit in my advertising campaign?
If you want a cost-effective, timely way of reaching prairie horse people, Horse Country is an ideal component in your marketing plan.
Rates are extremely competitive and include design of your advertisement if you do not have a professional on staff. Or we can accept ready-prepared adverts in a variety of formats.

Why Horse Country?
Whether you aim for a market segment based on breed, discipline, geographical location or lifestyle, check whether Horse Country fits your bill.
• It's a multi-discipline, multi-breed publication, published without a break for the past twenty-one years.
• No other equine magazine has the distribution profile of Horse Country.
•70% per cent of copies go to the heart of Manitoba: 50% are distributed in a Winnipeg North/South corridor, and 50% in a Brandon North/South corridor. 20% of magazines are distributed throughout Saskatchewan, Alberta, and Western Ontario. The remaining 10% reaches every other province in Canada and four US states.
• Horse Country is read by approximately 12,000 people.
• The majority of readers are female, aged 25 to 60, who are often the family and business decision makers.
• Family income is more often $80,000 and up.
• So many readers are so sure that Horse Country will be a part of their future lifestyle, they have committed to automatic renewal of their subscription by credit card.
• Reader ages span seven years old to 85 years old, male and female; it’s a magazine for the family.
• Readers usually own their own homes, and have two vehicles (either two cars or a car and a truck).
• Many readers also own or have access to a trailer, and travel to shows, clinics and other events across the Prairies.
• Parents are heavily involved in the equine activities of their children, through 4-H, Pony Club, and other clubs and associations.
• Magazines have a long life: many people keep every copy for future reference to advertisers and articles. The average lifespan of a magazine copy is five years. Magazines are often shared between families, and even between neighbours.
• Readers include farmers or people who operate rural businesses such as breeders, trainers, stable operators, professional riders and recreational riders, as well as a wide range of other business owners.

Sizes and specifications
See our sizes and speciifications here.

Classified line adverts can also be accepted for the following sections:
• For Sale/Want ads
• Coming Events
• Stallion Avenue

 


Send adverts to Horse Country
Horse Country works in Adobe CS2 And Photoshop 8.

Text files can be sent in Microsoft Word. Bolding, underlining, italic and other formatting will be used as guides only. When spacing for lists (such as results in Year End Results) please use ONE TAB SPACE ONLY between columns. Do not use the space bar to line up lists; do not worry if the one tab space does not produce the effect you want. The print production process will line everything up properly for you.

We can accept these file formats:
• Microsoft Word files with graphics for placement only (send image separately)
• Photoshop (files flattened, saved as tiff)
• Adobe PDF (saved for print at 300 dpi, with fonts embedded.)

Not accepted: Microsoft Publisher, Quark Express, Corel Draw unless saved as tiff files, or images from web sites.

We will not take images or graphics from web sites as they will not reproduce in print to the quality you see on your screen.

Please compress files using Winzip before emailing, or save large files to disc and send by regular mail.

Hints on sending photos


Advertising design services - What else can Horse Country do for me?
Adverts printed in Horse Country are inclusive of design work. However, quite often you may need material to be produced for use in other magazines; as independent ads, or as flyers or other advertising material.

A stand-alone ad produced for use other than in Horse Country runs around $200 to $300 per 8.5 x 11” page. This includes scans of existing photos and basic design work, however, every job has its individual demands and a more representative price can be given once requirements are discussed.

Design work and photo manipulation is $60 per hour.

Design
Print ads and flyers
Web ready photos
Business cards
High quality, low quantity digital printing (great for any advertising, better quality than colour photocopies)
Colour copying
Black and white copying
Stock photos are also available. Call to discuss your requirements.

 

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© Horse Country magazine
Photos appearing on this web site and in Horse Country are copyright Woodstock Media Services.
If you wish to use any photo in advertising (which includes personal web sites)
please contact Horse Country for copyright release and details of rates.

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