About
Horse Country magazine
What’s
in Horse Country?
Who reads Horse Country?
Where is Horse Country distributed?
Horse Clubs and Associations featured in Horse Country
Where is Horse Country produced?
What’s in Horse Country?
Anything to do with horses that happens on the Canadian prairies is possible
material for the magazine: This includes:
- coverage of local, national and international events.
- stories about local horse people of all ages, and not just the
prominent riders.
- people with unusual horses, unusual skills, new ideas or a long
life of contribution to the horse industry
These subjects will continue to form a basis for material.
A high percentage of local businesses advertise in the magazine,
along with private horse sale ads, classified ads and coming events.
Young riders aged 6 to 16 also have their own pages: “Horse
Nuts” has information to catch their interest, and we're always looking for yong readers' own stories and horse experiences..
Who reads Horse Country?
Horse Country’s aim is to be a multi-discipline, multi-breed
publication.
The majority of readers are female, aged 25 to 60, who are
often the family and business decision makers. Family income
is more
often $80,000 and up. Reader ages span seven years old to
85 years old, male and female; it’s a magazine for
the family. Readers usually own their own homes, and have
two vehicles (either two
cars or a car and a truck). Many readers also own or have
access to a trailer, and travel extensively to shows across
central Canada.
Parents are heavily involved in the equine activities of
their children, through 4-H, Pony Club, and other clubs and
associations.
Magazines are often shared between families, and even between neighbours.
Magazines have a long life: many people keep every copy for future
reference to advertisers and articles. Readers include farmers
or people who operate rural businesses such as breeders, trainers,
stable operators, professional riders and recreational riders,
as well as a wide range of other business owners.
Where
is Horse Country distributed?
Eighty per cent of copies go to the heart of Manitoba: 40% are
distributed in a Winnipeg North/South corridor, and 40% are in
a Brandon North/South corridor. Ten per cent of magazines are distributed
throughout Saskatchewan, Alberta, and Western Ontario. The remaining
10% reaches every other province in Canada.
The core of the subscriber list is formed of people who have
subscribed since the magazine’s launch 21
years ago: many people opt for the automatic
renewal program, they
are so confident that Horse Country will continue to provide
the prairie horse news they like to read.
Horse
Clubs and Associations featured in Horse Country
The following equine associations have chosen Horse Country to
connect with existing and prospective members:
Horse Country is available as a member benefit to:
Manitoba Horse Council
Manitoba Quarter Horse Association
Some of the other clubs and associations which also send their
news to Horse Country are:
4-H
Ashern Horse Association
Brandon Light Horse & Pony Association
Canadian Thoroughbred Horse Society
Canadian Trakehner Horse Society
Canadian Western Horse Association
Manitoba Arabian Horse Association
Manitoba Cutting Horse Association
Manitoba Driving Society
Manitoba High School Rodeo Association
Manitoba Hunter Jumper Association
Manitoba Light Horse Association
Manitoba Paint Horse Club
Manitoba Pony Club
Manitoba Reined Cow Horse Breeders Association
Manitoba Team Penning Association
Manitoba Trail Riding Club
Manitoba Welsh Pony & Cob Association
Miniature Horse Association
National Reining Horse Association
Polo Canada
Saskatchewan Reining Horse Association
Where is Horse Country produced?
Horse Country’s office is located in Winnipeg, Manitoba,
a great location to access central Canadian equine activities.
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