About Us

What’s in Horse Country?

Anything to do with horses that happens on the Canadian prairies is possible material for the magazine: This includes:

  • coverage of local, national and international events.
  • stories about local horse people of all ages, and not just the prominent riders.
  • people with unusual horses, unusual skills, new ideas or a long life of contribution to the horse industry

These subjects will continue to form a basis for material.
A high percentage of local businesses advertise in the magazine, along with private horse sale ads, classified ads and coming events.
Young riders aged 6 to 16 also have their own pages: “Horse Nuts” has information to catch their interest, and we’re always looking for young readers’ own stories and horse experiences.

Who reads Horse Country?

Horse Country’s aim is to be a multi-discipline, multi-breed publication.
The majority of readers are female, aged 25 to 60, who are often the family and business decision makers. Family income is more often $80,000 and up. Reader ages span seven years old to 85 years old, male and female; it’s a magazine for the family. Readers usually own their own homes, and have two vehicles (either two cars or a car and a truck). Many readers also own or have access to a trailer, and travel extensively to shows across central Canada. Parents are heavily involved in the equine activities of their children, through 4-H, Pony Club, and other clubs and associations.
Magazines are often shared between families, and even between neighbours. Magazines have a long life: many people keep every copy for future reference to advertisers and articles. Readers include farmers or people who operate rural businesses such as breeders, trainers, stable operators, professional riders and recreational riders, as well as a wide range of other business owners.

Where is Horse Country distributed?

Eighty per cent of copies go to the heart of Manitoba: 40% are distributed in a Winnipeg North/South corridor, and 40% are in a Brandon North/South corridor. Ten per cent of magazines are distributed throughout Saskatchewan, Alberta, and Western Ontario. The remaining 10% reaches every other province in Canada.
The core of the subscriber list is formed of people who have subscribed since the magazine’s launch 21 years ago: many people opt for the automatic renewal program, they are so confident that Horse Country will continue to provide the prairie horse news they like to read.

Horse Clubs and Associations featured in Horse Country

The following equine associations have chosen Horse Country to connect with existing and prospective members:
Horse Country is available as a member benefit to:

  • Manitoba Horse Council

Some of the other clubs and associations which also send their news to Horse Country are:

  • 4-H
  • Ashern Horse Association
  • Brandon Light Horse & Pony Association
  • Canadian Thoroughbred Horse Society
  • Canadian Trakehner Horse Society
  • Canadian Western Horse Association
  • Manitoba Arabian Horse Association
  • Manitoba Cutting Horse Association
  • Manitoba Driving Society
  • Manitoba High School Rodeo Association
  • Manitoba Hunter Jumper Association
  • Manitoba Light Horse Association
  • Manitoba Paint Horse Club
  • Manitoba Pony Club
  • Manitoba Reined Cow Horse Breeders Association
  • Manitoba Team Penning Association
  • Manitoba Trail Riding Club
  • Manitoba Welsh Pony & Cob Association
  • Miniature Horse Association
  • National Reining Horse Association
  • Polo Canada
  • Saskatchewan Reining Horse Association


Where is Horse Country produced?

Horse Country’s office is located in Winnipeg, Manitoba, a great location to access central Canadian equine activities.

We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage for this project.